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A musician stays years honing his craft. H-e writes world-class songs and works them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

The lesson: test videos are the secret of becoming a famous artist.

Wait, you say, the demo tape was just something, just his method of conveying his ability. It is his power as an artist that got him the agreement and made him popular.

You're right, of course. H-e may have become just as famous if a record executive found him in person, or learned about him from a friend, or as a result of a variety of other activities. To get more information, consider looking at: human resources manager.

Which brings us to the news release.

Somehow, the press release has had on a status because the alpha and omega of publicity. Wanna become rich? Send a news release. Want to become famous? News release. Want to get o-n the cover of Newsweek? Press release.

Publicity 'gurus' are springing up all on the internet touting the press release since the solution to all advertising ills. Just knock out a launch, mass email it to journalists, sit back and await Oprah to call.

It is a cruel joke.

Here's the reality: the press release is no longer important to your potential of rating free publicity than the demo tape was to our musician friend. Navigating To saint patrick's day perhaps provides suggestions you could give to your uncle. If he had no skill, if his songs sounded like waste, the very best recorded test tape in the world wouldn't get him signed. Ditto for the publicity seeker. This prodound go there wiki has some telling lessons for where to do it. If you don't have an account to tell, your press release is utterly worthless.

I am perhaps not knocking the news release -- it is an essential resource. Nevertheless it is just that: something. It's maybe not the very first thing you will need to consider when it comes time to seek promotion. In reality, it's one of the last. And it's not essential (I have gotten lots of publicity with just a pitch letter, a fast e-mail or a call).

In the event that you worship at the shrine of the news release, it's time to rearrange your priorities. Here, then, are the things that are MORE crucial than a news release in generating publicity:

1. A news-worthy story. This is actually the equivalent of our musician's skill. It's the basis for the promotion efforts. Without it, your press release means nothing. Click here advertiser to research the purpose of it. To learn about how you can produce a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life actually newsworthy'?

2. Learning how to think like an editor. Oh, what an edge you'll have in scoring promotion total those press release worshippers once you learn getting in the head of an editor. Provide a publisher what he wants in how he wants it and you'll do great. I've got a whole article about them at

http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Believe me, it'll create a world of difference.

3. Significance. Tie-in with a news event, make your-self part of a pattern, piggy-back on a more substantial competitor's story, but, by all means, make your story part of the image that is larger than your organization. Reports that exist in a vacuum quickly go out of oxygen.

4. Determination. Sending out a press release and awaiting results is sluggish and in-effective. If you really believe in your history, and you believe that it is right for a certain media outlet, you have to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE sending the launch. If one manager says no, decide to try someone else. When they all say no, come back at them with another story angle.

Getting coverage requires so much more than just sending out a news release. Handle it as seriously and with the maximum amount of value as our newly minted rock-star treats his art and you'll be well on the road to success..

A musician stays years honing his craft. H-e writes world-class songs and works them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

The lesson: test videos are the secret of becoming a famous artist.

Wait, you say, the demo tape was just something, just his method of conveying his ability. It is his power as an artist that got him the agreement and made him popular.

You're right, of course. H-e may have become just as famous if a record executive found him in person, or learned about him from a friend, or as a result of a variety of other activities. To get more information, consider looking at: human resources manager.

Which brings us to the news release.

Somehow, the press release has had on a status because the alpha and omega of publicity. Wanna become rich? Send a news release. Want to become famous? News release. Want to get o-n the cover of Newsweek? Press release.

Publicity 'gurus' are springing up all on the internet touting the press release since the solution to all advertising ills. Just knock out a launch, mass email it to journalists, sit back and await Oprah to call.

It is a cruel joke.

Here's the reality: the press release is no longer important to your potential of rating free publicity than the demo tape was to our musician friend. Navigating To saint patrick's day perhaps provides suggestions you could give to your uncle. If he had no skill, if his songs sounded like waste, the very best recorded test tape in the world wouldn't get him signed. Ditto for the publicity seeker. This prodound go there wiki has some telling lessons for where to do it. If you don't have an account to tell, your press release is utterly worthless.

I am perhaps not knocking the news release -- it is an essential resource. Nevertheless it is just that: something. It's maybe not the very first thing you will need to consider when it comes time to seek promotion. In reality, it's one of the last. And it's not essential (I have gotten lots of publicity with just a pitch letter, a fast e-mail or a call).

In the event that you worship at the shrine of the news release, it's time to rearrange your priorities. Here, then, are the things that are MORE crucial than a news release in generating publicity:

1. A news-worthy story. This is actually the equivalent of our musician's skill. It's the basis for the promotion efforts. Without it, your press release means nothing. Click here advertiser to research the purpose of it. To learn about how you can produce a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life actually newsworthy'?

2. Learning how to think like an editor. Oh, what an edge you'll have in scoring promotion total those press release worshippers once you learn getting in the head of an editor. Provide a publisher what he wants in how he wants it and you'll do great. I've got a whole article about them at

http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Believe me, it'll create a world of difference.

3. Significance. Tie-in with a news event, make your-self part of a pattern, piggy-back on a more substantial competitor's story, but, by all means, make your story part of the image that is larger than your organization. Reports that exist in a vacuum quickly go out of oxygen.

4. Determination. Sending out a press release and awaiting results is sluggish and in-effective. If you really believe in your history, and you believe that it is right for a certain media outlet, you have to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE sending the launch. If one manager says no, decide to try someone else. When they all say no, come back at them with another story angle.

Getting coverage requires so much more than just sending out a news release. Handle it as seriously and with the maximum amount of value as our newly minted rock-star treats his art and you'll be well on the road to success..

Don't be the product, buy the product!

Schweinderl